VANCOUVER, BRITISH COLUMBIA — What does it take to break into the competitive fresh apple market?Data. Data. Data, says Louise Beard, director of Forward Insight and Strategy, the Auckland, New Zealand-based global research and consulting firm that worked with T&G Global Ltd., to grow the Envy apple brand.The Packer spoke with Louise Beard and Cecilia Flores Paez — who as T&G Global’s head of marketing i...
- May 17, 2024
- Produce Marketing